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Carolina Theatre of Greensboro Records

 Collection
Identifier: MSS 0493

Abstract

The Carolina Theatre opened on October 31, 1927, as a 2,200-seat vaudeville theater. Originally billed as "The Showplace of the Carolinas," the Carolina Theatre was considered to be the finest theater between Washington D.C. and Atlanta.

The Theatre was part of the Keith Vaudeville chain, and early programs included live performing acts, the Carolina Theatre Orchestra, the Carolina News newsreel, an audience sing-along, and a silent film accompanied by the Robert Morton theatre pipe organ. In 1928, the Carolina became the first theater in the state to install the new Vitaphone speakers, and showed films five times daily. Over the next 50 years, the theatre faced numerous challenges, including potential demolition in the late 1960s and early 1970s and a devastating fire on July 1, 1981. Following years of ownership by the United Arts Council (UAC), in March 2006, UAC passed the deed of ownership and responsibility for the historic structure to a new non-profit organization, the Carolina Theatre of Greensboro, Inc., charged with the mission of “Presenting Arts, Preserving History.”

The collection includes materials documenting the history of The Carolina Theatre in Greensboro, North Carolina. The collection includes posters, programs, marketing materials, administrative files, models, photographs, slides, scrapbooks, audiovisual materials, and digital records.

Dates

  • 1970 - 2018

Conditions Governing Access

Collection is open for research.

Conditions Governing Use

Copyright is retained by the creators of items in these papers, or their descendants, as stipulated by United States copyright law.

Manuscript collections and archival records may contain materials with sensitive or confidential information. Please see our Sensitive Materials Statement.

Biographical / Historical

The Carolina Theatre opened on October 31, 1927, as a 2,200-seat vaudeville theater. Originally billed as "The Showplace of the Carolinas," the Carolina Theatre was considered to be the finest theater between Washington D.C. and Atlanta.

The Theatre was part of the Keith Vaudeville chain, and early programs included live performing acts, the Carolina Theatre Orchestra, the Carolina News newsreel, an audience sing-along, and a silent film accompanied by the Robert Morton theatre pipe organ. In 1928, the Carolina became the first theater in the state to install the new Vitaphone speakers, and showed films five times daily.

During the late 1960s, the Carolina was under threat of destruction due to deterioration of downtown, greater interest in suburban and neighborhood theatres, and increased demand for surface parking downtown.

In 1975, responding to the growing need for centrally-located community performance spaces, the United Arts Council raised over $550,000 to save the deteriorating Carolina Theatre building from demolition. Jefferson Pilot Corporation and ABC Southeastern Theaters sold the structure and its equipment to the United Arts Council (UAC) for $360,000. By stretching the restoration budget with volunteer labor and donated services, the Carolina was refitted for use as a 1,200-seat performing arts center and reopened in February 1977.

The Carolina continued to face challenges, however. On July 1, 1981, The Carolina a fire began in a stairwell that had once led to the segregated balcony. The Theatre was closed for a year to repair the fire damage with insurance funds.

UAC staged the Renaissance Capital Campaign in 1988, raising $5,000,000 to expand the Cultural Center on Davie Street and to again renovate the Carolina Theatre. In 1991, the Theatre reopened with refurbished dressing rooms and office spaces, a second-floor banquet area (named “The Renaissance Room”), new sound and lighting equipment, a new heating and cooling system, a modern concession stand, and new restrooms. Seating capacity was reduced to 1,075.

In March 2006, the United Arts Council (now ArtsGreensboro) passed the deed of ownership and responsibility for the historic structure to a new non-profit organization, the Carolina Theatre of Greensboro, Inc., charged with the mission of “Presenting Arts, Preserving History.”

Today, the Carolina Theatre is a fully functioning performing arts facility, featuring the Greensboro Ballet, Community Theatre of Greensboro, Greensboro Opera, and other local performing arts groups. Civic groups, businesses, and individuals also rent the facility for seminars, meeting, receptions, and weddings.

Extent

27 Linear Feet (13 record boxes, 5 sheet music boxes, 1 oversized box.)

Language of Materials

English

Immediate Source of Acquisition

Donated by The Carolina Theatre, September 2019.

Offensive Language Statement

The UNC Greensboro University Libraries collects, preserves, and makes accessible unique and historical materials for learning and research. The nature of historical materials is such that some material may represent positions, norms, and values that are offensive and objectionable. These materials represent the opinions and actions of their creators. By providing access to these records in our reading room and through our digital collections, we recognize that archives and rare books can play a vital role in holding those creators accountable and in helping us learn from the past.

Our finding aids and other collection descriptions may occasionally re-use language provided by creators or former holders of the materials, but we strive to place outdated or offensive terminology in context. That said, we recognize that we may not always make the right decision and welcome feedback from all sources so we can learn and adjust our practices. Please contact us at scua@uncg.edu if you encounter problematic language in our finding aids or other collection description. We will review the language and, as appropriate, update it in a way that balances preservation of the original context with our ongoing commitment to describing materials with respectful and inclusive language.

Processing Information

Processed by Patrick Dollar. Completed July 2023.

Title
Carolina Theatre of Greensboro Records
Status
Completed
Author
Patrick Dollar
Date
July 2023
Description rules
Describing Archives: A Content Standard
Language of description
English
Script of description
Latin

Repository Details

Part of the Martha Blakeney Hodges Special Collections and University Archives Repository

Contact:
P.O. Box 26170
320 College Ave.
Greensboro NC 27402-6170 US
336-334-5246