WUAG was first established as a noncommercial radio station for The University of North Carolina at Greensboro on July 6, 1964. It first aired on July 28, 1964 as WUAG 89.9FM with a power of 10 watts.

In 1969, WEHL was started as a student-run carrier current station at 640 AM running concurrently with WUAG. The station was able to be heard on campus where an electrical outlet was available. In 1973, WUAG was turned over to the students, while the outdated WEHL was abandoned. WUAG then moved to the second floor of the Elliot University Center and remained in that location for 32 years.

In 1982, WUAG became affiliated with the Department of Broadcasting and Cinema, leading to a change in frequencies from 89.9 FM to 106.1 FM (also known as "Music 106"). The station then increased its professional appearance with program guides, official staff, and assistance from record stores. In 1983, WUAG began broadcasting 24/7, 365 days a week, and in 1984 the WUAG studios moved to the basement of Taylor Theatre on UNC-G's campus. In 1991, it changed frequencies again to 103.1 FM (also known as "Music 103").

WUAG was highly criticized in the early 1990s for its unprofessional and inconsistent manner as an organization and radio station. In addition, critiques also claimed it reached a very narrow audience of alternative rock music listeners. In 2003, WUAG got a professional overhaul with a new full-time station manager position.

Jack Bonney served as station manager from 2003 to 2011 when the position was eliminated due to extensive budget cuts. In 2007 WUAG studios moved to its current location on the third floor of the Brown Building. The remaining positions for WUAG are filled through a student executive board consisting of a music director, program director, sports director, news director, promotions director, and a productions director.